At Seer Data, we believe in the power of storytelling and the profound impact it can have on communities. Recently, many of you have reached out, curious about the artwork featured in our visuals. Today, we’re excited to share the story behind this meaningful collaboration with Lee Townsend.

Artwork Story

The artwork captures the essence of Australia’s land and its interconnectedness with its people. The intricate lines forming the outline of the continent symbolise the deep-rooted connections we share with the earth, water, and spirit of this Country. Each overlapping line represents our unity and the stories that bind us together. The white oval shapes within the image signify our collective aspiration to strive for continuous improvement.

From the Artist

Lee Townsend, a proud Dharug woman with roots in Blacktown, NSW, is the visionary behind this captivating artwork. Growing up immersed in her Indigenous culture, Lee recognised the importance of giving voice to her community’s stories and experiences. With a background in education and a passion for empowering others, Lee founded the Yarning Circle®, a safe space for sharing knowledge and narratives.

Her journey from working with disadvantaged youth to advocating for Indigenous representation in educational settings has been both inspiring and transformative. Through her art, Lee endeavours to amplify the voices of marginalised communities and foster a deeper understanding of Aboriginal culture.

Artwork by Lee Townsend

Earth, Water, Spirit

The energy emanating from the land speaks to our interconnectedness with the environment and the generations that have come before us. We draw strength from the stories embedded in the earth, water, and spirit of this Country. As custodians of this land, it’s our responsibility to honour these narratives and ensure their preservation for future generations.

The original illustration by Lee Townsend has been thoughtfully colorised by Ryan Xin, one of our designers and developers at Seer Data, representing our commitment to supporting and amplifying Indigenous voices. The blue oval shape signifies the communities whose stories we serve to elevate and empower. Through data-driven insights, we aim to facilitate positive change and address the needs of these communities.

Connected Through Worthwhile Ventures

Our collaboration with Lee Townsend was made possible through our valued partnership with Worthwhile Ventures. It was through their network of Aboriginal businesses that we were introduced to Lee and her incredible work, and we are immensely grateful for the opportunity to collaborate with such a talented artist and advocate.

Moving Forward Together

In today’s rapidly evolving world, storytelling remains a powerful tool for fostering connection and understanding. By embracing diverse perspectives and amplifying underrepresented voices, we can create a more inclusive and equitable society.

As we continue on our journey, we see 2024 as a year for peacebuilding through learning, listening and taking action together.

To learn more about Lee Townsend and her work, visit her website here.